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1 soft-sell advertising
Англо-русский словарь промышленной и научной лексики > soft-sell advertising
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2 реклама в духе мягкой продажи
Advertising: soft-sell advertisingУниверсальный русско-английский словарь > реклама в духе мягкой продажи
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3 ненавязчивая реклама
1) Economy: decent advertising, low-pressure advertising2) Cinema: soft-sell advertising3) Business: low - pressure advertising, soft sellУниверсальный русско-английский словарь > ненавязчивая реклама
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4 кампания на принципах мягкой продажи
Advertising: soft-sell campaignУниверсальный русско-английский словарь > кампания на принципах мягкой продажи
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5 обращение в стиле мягкой продажи
Advertising: soft-sell messageУниверсальный русско-английский словарь > обращение в стиле мягкой продажи
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6 подход в духе мягкой продажи
Advertising: soft-sell approachУниверсальный русско-английский словарь > подход в духе мягкой продажи
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7 ролик без давления на потребителя
Advertising: soft-sell commercialУниверсальный русско-английский словарь > ролик без давления на потребителя
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8 ролик в духе мягкой продажи
Advertising: soft-sell commercialУниверсальный русско-английский словарь > ролик в духе мягкой продажи
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9 увещевательная кампания
Advertising: soft-sell campaignУниверсальный русско-английский словарь > увещевательная кампания
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10 Werbekartei
Werbekartei
publicity index;
• Werbekolonne team of canvassers;
• Werbekonzeption advertising concept, media conception;
• Werbekosten advertising (publicity) expense (expenditure, outlay, costs), media cost;
• Werbekostenpauschale standard deduction for expenses (US);
• Werbekraft publicity (attention, US) value, advertising appeal, selling (pulling) power, (Blickfänger) eye catcher;
• Werbekurzfilm spot[film], quickie;
• Werbekurzspiel advertising sketch;
• Werbeläufer mit Rückenplakat sandwich man;
• Werbeleiter publicity (advertising) manager (director), publicity representative (director), promotion manager;
• Werbeliteratur advertising literature;
• Werbemanager publicity representative;
• Werbemanuskript advertising matter;
• Werbemappe publicity kit;
• Werbemasche publicity gag;
• weiche Werbemasche soft sell in advertising;
• Werbemaßnahmen advertising measures;
• nachfassende Werbemaßnahmen follow-up;
• periodisch unterbrochene Werbemaßnahmen intermittent advertisement (ad, US) campaign. -
11 увещевание
1) General subject: admonition, cautionary advice, expostulation, moral suasion, paraenesis, reassurance, remonstrance, suasion, admonishment2) Bookish: exhortation, hortation, parenesis3) Religion: exhorting4) Advertising: persuasion, soft selling, soft-sell approach -
12 Warenverknappung
Warenverknappung
shortage of goods, stock (merchandise) shortage, shortage of merchandise;
• Warenverpackung wrapping;
• Warenverpfändung pledge of goods;
• Warenversand consignment (shipping, US, sending, dispatch, shipment, US) of goods, commercial (merchandise) shipment (US);
• Warenversand auf dem normalen Postweg durchführen to send goods regularly by surface (Br.);
• Warenverschleuderung (auf dem Weltmarkt) dumping;
• Warenversender consignor;
• Warenversicherung insurance of merchandise;
• Warenverteilung distribution of goods;
• Warenvertrieb commodity marketing;
• Warenvertrieb im Großen sales transacted at large;
• Warenvertriebsorganisation merchandising organization;
• Warenverzeichnis list of commodities (goods, products), [merchandise] inventory, stock book, inventory of goods, commodity code (classification), (Faktur) invoice, manifest, (Schiff) ship’s manifest;
• Internationales Warenverzeichnis für den Außenhandel Standard International Trade Classification;
• Warenverzollung im Zolllager clearance of goods from warehouse;
• Warenvorrat shifting stock of merchandise, stock-in-trade, stock on hand, merchandise (stock) investment, stocked goods;
• Warenvorräte abbauen to liquidate an inventory;
• umfangreiche Warenvorräte haben to carry heavy stock;
• Warenvorschüsse advances against [hypothecation of] merchandise;
• Warenwechsel commercial (US) (mercantile, trade, business, US) paper, trade bill (acceptance), mercantile (sales, US) bill, bill drawn on goods sold;
• diskontfähiger kurzfristiger Warenwechsel good trade paper;
• Warenwerbung product advertising;
• zwanglose Warenwerbung soft sell (US);
• Warenwert goods (commodity) value, value of goods;
• Warenwertbescheinigung certificate of value;
• Warenwettbewerb commodity competition;
• Warenwiedereinfuhr reintroduction of goods into a country;
• Warenwirtschaftssystem goods economy system. -
13 weiche Werbemasche
weiche Werbemasche
soft sell in advertising
См. также в других словарях:
Soft Sell — Advertising and sales practices denoted by subtle language and a non aggressive technique. A soft sell is designed to avoid angering potential customers and pushing them away. Because soft selling is a low pressure sales technique, it may not… … Investment dictionary
soft sell — soft′ sell′ n. bus a method of advertising or selling that is quietly persuasive, indirect, and sophisticated (opposed to hard sell). • Etymology: 1950–55 soft′ sell′, v.t. sold, sell•ing, adj … From formal English to slang
soft sell — n [singular] a way of advertising or selling things that involves gently persuading people to buy something →↑hard sell … Dictionary of contemporary English
soft sell — noun singular a way of advertising or selling products by persuading people to buy them in a relaxed and pleasant manner ─ compare HARD SELL … Usage of the words and phrases in modern English
soft sell — noun suggestive or persuasive advertising • Hypernyms: ↑advertising, ↑publicizing * * * noun : the use of suggestion or persuasion in selling rather than aggressive pressure compare hard sell * * * a method of advertising or selling that is… … Useful english dictionary
Soft sell — In advertising, a soft sell is an advertisement or campaign that uses a more subtle sales message, in opposition to a hard sell.Theorists have examined the value of repetition for soft sell versus hard sell messages to determine their relative… … Wikipedia
soft-sell — /sawft sel , soft /, v., soft sold, soft selling, adj. v.t. 1. to promote (a product, service, etc.) using indirect or gentle persuasion: an advertising campaign to soft sell a new perfume. adj. 2. (of a sales technique) quietly or indirectly… … Useful english dictionary
soft sell — also soft sell N SING A soft sell is a method of selling or advertising that involves persuading people in a gentle way rather than putting a lot of pressure on people to buy things. I think more customers probably prefer a soft sell. Ant: hard… … English dictionary
soft-sell — /sawft sel , soft /, v., soft sold, soft selling, adj. v.t. 1. to promote (a product, service, etc.) using indirect or gentle persuasion: an advertising campaign to soft sell a new perfume. adj. 2. (of a sales technique) quietly or indirectly… … Universalium
soft sell — /ˈsɒft sɛl / (say soft sel) noun a method of advertising or selling which is quietly persuasive, subtle, and indirect. Compare hard sell …
soft sell — a method of advertising or selling that is quietly persuasive, subtle, and indirect (opposed to hard sell). [1950 55] * * * … Universalium